7016 I never knew there was a "Coffee Brewing Institute" but I'm willing to be institutionalized and wrestle open "the closed fist of the bean." A more stylized film than "Time for Coffee," with emphasis on the consuming instead of the growing and selling. "All that is good has been extracted ... all that remains is bitterness" Steve Nordby 2003-10-26 17:37:35 2003-10-26 17:37:35 5 20392 Percolator porn. Perfect Coffee...Perfect Coffee... DrAwkward 2004-09-06 19:18:04 2004-09-06 19:18:04 5 GREAT overview of coffee here, how it's grown, how it's made around the world and dammit, how YOU should make it! Remember, 3/4 cup for every cup made! An approved scoop from the Coffee Institute helps too! The narrator sounds like he's on the edge of orgasm here. I loved this piece! This is a MUST SEE on this site. Uhhh Uhhh... 5 Spuzz 2005-07-16 21:48:07 2005-07-16 21:48:07 You will want to drink a coffee after you ve seen this... Cafe 3 left wing films 2005-12-02 00:07:13 2005-12-02 00:07:13 This highly entertaining and informative film discusses the types of coffee prevalent in various cultures around the world and then devotes itself to demonstrating numerous methods of preparing the drink through the use of different coffee pots. It won't take long for the viewer to realize that the narrator is absolutely transfixed by the qualities of coffee; he employs incredibly flowery language and repeatedly uses the word 'perfect' to praise the beverage. Relaxing music plays throughout the film and is appropriate for the topic being examined. The romanticization of coffee 5 GE_Pretzel 2006-03-25 09:17:00 2006-03-25 09:17:00 The film opens with a woman in a sleep mask awakened by the alarm clock. Ominous music plays as she stomps downstairs in her bedroom slippers and makes a quick pot of coffee. A male narrator sneers, “Is this coffee?” He sounds like one of those hyper-critical husbands from the Folger's coffee commercials. It turns out she’s doing it all wrong—pouring the water straight into an old aluminum percolator and measuring out the coffee with a kitchen spoon. Instead, she should be measuring out the water and using a “coffee brewing institute measure” for the grounds along with a fancier coffeepot. A pair of female hands demonstrates the proper way to make coffee in different kinds of pots. The film makes a point of telling viewers not to re-use coffee grounds; there were still Americans who hadn’t given up their thrifty Depression-era habits. The film ends with scenes of coffee in different settings—by a secretary’s typewriter, a men’s business lunch and a romantic candlelight dinner. We never see the people’s faces. What ever happened to the groggy woman in the sleep mask? Is she the secretary? Or the lady on the date? Maybe she’s still in the kitchen, happily drinking coffee from her old percolator oblivious to the scorn of the Coffee Brewer’s Institute. Since this film was made in 1961, she’s probably also enjoying a morning cigarette. Wake Up and Make the Coffee 5 Marysz 2006-03-26 20:44:57 2006-03-26 20:44:57 Made me miss drinking the nasty stuff. Didn't mention espresso method, but covered all other methods in loving detail. Classically lit and shot. The romantic settings were hilarious! Enticing even for tea-drinkers 5 Charles Dill 2006-05-11 21:51:59 2006-05-11 21:51:59 Great video. I am an avid coffee drinker,drink virtually the entire day and night. It has never affected my sleep as it does with some people. I cant imagine reading,watching a movie,surfing the net,or anything without my trusty,steaming cup of Joe! I swear,while watching this clip I could detect the delicious aroma of freshly brewed coffee. Coffee Addict Mmmm..... 5 hudgeliberal 2006-06-09 05:38:56 2006-06-09 05:38:56 This is one informative clip... I've never before heard of this Coffee Brewers Institute Also, all these years I blamed the poor coffee percolator and its nasty habit of regurgitation for making foul, bitter muck from coffee grounds. Alas, The Coffee Brewers Institute has corrected the error in my thinking. It was my non-Coffee Brewers Institute-approved coffee scoop thats been at fault all these years! Now, if only I could find one of those approved scoops... Excercises in futility 4 jetboy 2006-08-16 11:08:49 2006-08-16 11:08:49 Is it just me, or is William Shatner narrating this? I'm pretty sure all of my coffee scoops are approved by the Coffee Brewing Institute. If nothing else, they help me to make delicious coffee. Mmmmm. Coffee. I agree. Once the delicious coffee is gone, all that remains is bitterness. Coffee? I like coffee! betabox 2007-07-30 00:11:18 2007-07-30 00:11:18 5 About 1960 maby earlier, "Coffee brewers institute" offered classes in coffee brewing. I was nite mgr. at Hodys resturant, n.w. corner Hollywood & vine in Hollywood, Ca. Upon completion of instruction, we were awarded a 1/2 gold colored coffee cup and hung it over the enterance to the bar. Tap water should be fit to drink. Never boiled or perked. 210 degrees. No more. Fresh coffee in a can or bag is near unatainable unless you find fresh roasted beans & grind 'em yourself. To test, take a pinch of coffee and roll it between thumb and forefinger. You should feel the oil. Second test, place a hot cup of coffee across the table and you can see a thin film of oil on the surface. When we all started to send the stale coffee back to the merchants, they declared war and stored all fresh coffee until it was stale. NO standard brand is fresh. I saw NOTHING in the movie to impress me. Coffee is too beautiful to be treated with so much disrespect... better coffee not0likely 2007-10-03 19:23:52 2007-10-03 19:23:52 2 This is obviously made by a consortium (conspiracy?) of coffee business folks. Still, I can get a caffeine buzz just by watching this! One of my favorite industrial films. Mmmmm! My drug of choice! Unidyne 2008-03-09 07:06:13 2008-03-09 07:06:13 5 I'll take mine with a dash of cream and two sugars,please. Coffee.. coffee quigs 2009-04-01 11:08:14 2009-04-01 11:08:14 4 The first time I watched this I laughed so hard my husband came back into the office to see what was up. A very cute slice of early 60's Americana, the final years of that magic age in which everyone owned a white house with a picket fence, stayed married forever, had 2.5 kids, a dog, a doghouse and a grill that was the envy of the neighborhood. And yes, I agree; that voice...sounds...like Shatner's! Now if I could only find one of those CBI measures, my life would be complete. Fun little film mother nyx 2009-08-06 12:39:53 2009-08-06 12:39:53 5 14 4.50